«Now it's not good enough to just be usable. The design has to fit into peoples' lives.
It actually has to make people happy, and anticipate their needs.»
Dana Chisnell (Quote from the article: Beyond Frustration: Three levels of happy design June 16 2010)
It used to be that we thought we needed to pretty up the web so people would use it. Those days are long gone. Today’s web user is after a meaningful experience, not just a good time, and has little need for adornments.
Maybe it’s because we’ve grown up some: the technology, and those who use it.
Good design is not only screen deep
Three important aspects, remarkable design should follow:
- Mindfulness
- Flow
- Meaning
This can result in making customers happy — and lots of them actually are — some are so happy that they engage with a design, product, or service willingly, sometimes even with longing.
Photo by Peter Heeling, Public Domain